The Fight for Green Action Can’t Be All or Nothing

Climate activism must focus on a constant stream of middle grounds

Jerren Gan
The Environment
Published in
8 min readDec 14, 2023

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“Rebranding climate activism” is something only the black void of a marketer’s mind could come up with, the rest of his medium slop checks out”.

“The one thing that can save humanity at this point is…totally epic brand awareness.”

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Jerren Gan
The Environment

Systems Engineer and Physicist | Writing about the environment, mental health, science, and how all of them come together to create society as we know it.